Most designer handbag advertises its label on sight, before you have finished looking at it. Reversing that is what The Row has always done, and that decision alone underwrites how its leather goods are designed, priced and resold. Mary-Kate and Ashley Olsen started the brand in 2006, lifting the name from Savile Row in London, the street that codified restraint in tailoring. New York City is where the business sits: a design studio has been in Tribeca since 2012, a Paris office opened in 2011 and a London office arrived in 2019. Own-name boutiques operate in Los Angeles, New York, London, Paris and Amagansett, while everything else travels through the brand’s own webstore and a short list of stockists. This row bags overview covers the families that genuinely matter, the specifications that distinguish them, and what each one costs. Treat every figure below as a market price observed in 2026 rather than an official price list, because the brand publishes no such list.
There is no exterior logo plaque and no monogram anywhere in the line, so identification works through silhouette, proportion and construction instead. A small, discreet exterior stamp sits low on the side of the bag and is designed to disappear into the leather rather than break it up, with a second stamp set inside. Fittings are palladium-plated with a matte or brushed finish, which means the metal absorbs light rather than thrown across a room. Where most houses would print a logo jacquard, the line uses nappa, lambskin, calfskin or cotton herringbone, since linings are treated as materials in their own right. The same instinct the row fashion that governs the label’s tailoring, where a garment is judged by its line rather than its label, is applied without dilution to the bags. Made in Italy is listed on the brand’s own product pages for the Half Moon, Soft Margaux 10 and 12, Margaux Shoulder 12, Bourse Clutch and Terrasse To-Go.
The Margaux is the bag most people picture first, and it is currently the most confusing corner of the collection to shop. The Soft Margaux 10 is observed at $3,650 and is built in 100 percent calfskin with a matte grained finish and a cotton herringbone lining, measuring 10 x 7 x 7.5 inches on a 5-inch handle drop. It closes with an interior toggle, runs belted side gussets, sits on protective metal feet and carries a removable shoulder strap. At $4,350, the Soft Margaux 12 keeps that construction, grows to 12 x 9 x 7.5 inches and adds a zip pocket. The Margaux Shoulder 12 is another thing entirely at $4,900: a lambskin lining, elongated tubular handles, the signature adjustable buckles and narrowed gusseted side panels across 14.75 x 9 x 5 inches. Selfridges carries a Margaux 17 in leather and canvas, and a Soft Margaux 15 also circulates, although neither has a reliable retail price. The original came off third-party retailers during 2025, and the brand’s own site now lists the Soft and Shoulder versions instead; the discontinuation has been widely reported yet never officially confirmed by the brand.
More than any other group, the Park family carries the line and is usually the first purchase. The N/S Park Tote runs Small at $1,550 to $1,620, Medium at $1,650 to $1,950 and Large at $1,990 to $3,250, and the range within a size reflects material and finish rather than capacity. The Park Tote covers Small and Medium at $1,450 to $1,620, the Park Tote Three sits between $1,750 and $2,400, and the XL Park Tote is $2,490. Prices for a The Row tote bag rise steeply at the top: Marlo 14 $5,300, the Alger Tote $4,900, the Marco Bag $6,900. Suede hurts most among the top handles, because India 10.00 is $3,850 in leather but $5,370 in suede, and Agnes 15 reads $5,000, $5,800 and $4,300 for leather, suede and a canvas blend. Elsewhere, Ida is $3,990, Elise and Agnes 12 both $4,400, the Iowa Duffle $5,180, and Idaho holds down the value end at $1,420. Shoulder styles spread just as widely, running from Lori at $1,350 and the 90’s Shoulder at $1,450 up through Alix at $1,900, Parker at $2,900 and Jean Shoulder at $3,900.
Cheaper row handbags are not stripped-down versions of the costly ones; instead, they are smaller problems solved with the same care. The 90’s Bag sits at $1,090 and has become the collection’s quiet cult object, while the Half Moon is observed at $1,390 with a leather variant seen at $1,690 at one stockist. Sources conflict on Half Moon dimensions, so the official 8 x 13.5 x 2.5 inches should be your reference and slight disagreement elsewhere is normal. The Bourse Clutch, $1,590, proves the point about construction at the cheaper end: calfskin exterior, nappa lining, hinged frame closure, hidden adjustable shoulder strap, 10.2 x 6.5 x 2.3 inches, Made in Italy on the label. Below it sit the Double Travel Wallet at $590, the Cecily Mini Tote and Ray Pouch at $950 and the Squared Compact Clutch at $1,390. Going the other way, the Terrasse To-Go is $1,950, the Dalia Baguette $2,700 and the Peggy Clutch $2,900.
Three bands describes the collection closely enough for shopping purposes, and it holds across every category. The entry band runs roughly $590 to $1,500 and is where most buyers meet the brand. Roughly $1,550 to $3,500 is the middle band, home to the Park totes, most shoulder bags and the better clutches. Roughly $3,600 to $6,900 marks the top band, which contains the Margaux family, the India and Agnes top handles and the Marlo totes. Across all three bands, a single rule applies: suede consistently carries a premium over calfskin on the same silhouette. Even more straightforward is the second rule, which is that the number in a bag’s name is its width in inches.
| Band | Observed range, 2026 | Representative bags |
|---|---|---|
| Entry tier | $590 to $1,500 | Double Travel Wallet $590, 90’s Bag $1,090, Half Moon $1,390 |
| Mid range | $1,550 up to $3,500 | N/S Park Tote Small $1,550, Bourse Clutch $1,590, Parker $2,900 |
| Top | $3,600 up to $6,900 | Soft Margaux 12 $4,350, Margaux Shoulder 12 $4,900, Marco Bag $6,900 |
You understand the secondary market differently once you know the bags no longer sold new, and a large part of the label’s reputation belongs to them. The Bindle is the best known: a suede shape with raw-cut trims, a knotted detail and an open top, reported to have retailed around $1,190, followed by the Bindle Three with its padded handle and removable inner pouch, observed near $1,700. The Sofia is a structured calfskin flap bag with a metal lock closure and a two-compartment interior, observed on resale between roughly $2,200 and $5,668. Polished saddle leather, a top zip, a hidden shoulder strap and decorative stitching make up the Devon, a compact structured top handle. The Camden pairs grained or saddle leather with twin handles, a detachable strap, a magnetic closure and both patch and zip pockets at approximately 9 x 12.5 x 5.25 inches. Also circulating are the Ascot hobo, the Wander knot crossbody and the nylon Sling 15, none of which carry reliably documented retail figures.
The resale picture is remarkably strong, though it should be read as observed market behaviour rather than investment advice. In the Rebag CLAIR 2025 report The Row recorded 97 percent brand-level value retention, crossing into the report’s unicorn tier of 85 percent and above for the first time and trailing only Telfar, Hermes and Goyard. Individual models did better still, with the N/S Park Tote at 146 percent as the strongest performer, the Margaux Tote at 107 percent and the Half Moon shoulder at 106 percent. Not everything appreciates, though, and canvas, nylon, sisal and seasonal-colour pieces routinely discount, with the strength concentrated in black and neutral calfskin in the signature shapes. Since the brand operates no public authenticity coding, anyone hunting The Row for sale second hand judges by stitching density, hand-painted edges, matte hardware and whether the bag holds its shape empty. Care follows the material rather than any brand-issued protocol: a soft dry cloth on calfskin, dry cloth only on nappa and lambskin, a brush and nothing wet on suede, and spot-cleaning alone for raffia and canvas.